There are several reasons why every restaurant should offer their dining experience as a gift card. One of them is that it takes so little effort: put it on your website, and the rest will happen automatically. Do you want to get a little more out of it?

These tips will help you to sell more and smarter.
 
1. Use both plastic gift cards and digital gift cards

Today, the transformation of consumption means that there is no longer a barrier between the digital and the physical. With new technologies and customer behaviour, consumers now use both physical and digital channels in their shopping journeys. All this without distinction. For that reason, they expect to see the gift card as a set and do not distinguish between the plastic and the digital version.

Plastic gift cards are great to offer in the restaurant, while the digital gift cards can be offered 24/7 all year round, also suitable for the later buyer.
 
2. Offer gift cards of various amounts (also above the average spend)

You probably don’t know how much your client spend on gift cards every year. The statistics show that on average, shoppers expect to spend approximately $213.49 on gift cards. There are always guests who want the most expensive. By including more expensive gift cards, you ensure more income upfront. With an expensive all-in package in the shop, the other gift cards suddenly seem a lot cheaper.
 
3. Promote your gift cards in a way that suits you

A little bit of promotion doesn't hurt. Consider adding a subtle note to your menu. Provide a ticket with the bill. And, especially around the holidays, use your social media channels and newsletter to promote gift cards in addition to your special menus.

One thing you should always do to promote gift cards is to create a landing page on your website. Not only can guests find the page immediately, Google also indexes your gift card page.

Also, mobile-friendly web page is an important element in today's online marketing. Your gift card landing page and ordering page must be compatible with your customer's different devices: Desktop, mobile, tablet, etc. and offer an equal experience.
 
4. Contact your regular guests

Opening a gift card service on your website is not enough. Like a new line of products, you must think about the implementation of a communication campaign. Don't pray your customer discovery your gift cards themselves somedays. They need to be informed. Never underestimate the power of a personal recommendation. Consider setting up an automated email about your gift cards to guests who have booked a few times. This way, you turn regular guests into ambassadors for your restaurant.
 
5. Thinking more about the end-user of your gift cards

The guests who buy your gift cards probably are not using it by themselves, most likely giving it to their friend or love one who might never be to your restaurant. Therefore, it's important to put the basic information about your restaurant on the back of the card, like address, phone number, email, etc.

For the front of the card, you could have a high quality photo of your feature food, just like the big close-up shot of a burger in Burger King's gift cards. That's a great way to grab your customer's attention. To highlight your logo, you could consider using Hot Foil Stamping or Spot UV, you could know more about this from your plastic gift card suppliers.
 
Bottom Line

As mentioned above, gift card is not only a product but also a marketing tool. More and more businesses and restaurants are using this tool to build their brand awareness and attract new customers. Vigor Printing is a plastic card manufacturer with more than ten years of experience in the field. If you have any question about plastic card, gift cards or membership cards, please send us an Email here. Looking forward to hearing from you.

Getting the business cards to promote your business is still one of the most appropriate strategies that you can do regardless of the scale of your business. If you are asking any marketing guru, they will agree that the business card is the way to go. Although many people are reliant on their gadgets to save their contacts, there is nothing that can defeat the formal gestures of giving and receiving business cards between the business associates, partners, as well as clients.
 
However, your business message will only be delivered if the business card is appealing and good enough to see. The design of your business card can tell other people a lot about your brand awareness and professionalism.
 
Before getting a start on this, you will want to make sure that you have done your homework to get a great result.
 
Here are some tips for you.

Choosing the business card designer
 
The business cards should represent your organization well. Therefore, it is very important to make it eye-catching and interesting for clients. The well-designed business card can not only impress your client well but also encourage them to keep it for a long time.
 
But designing business cards is not an easy job. In order to get a great result, you have to introduce the culture or concept behind your company. Once they have your approval, the designer will create the print-ready file then you can simply provide it to the printer for production.
 
So if you don’t have an in-house design team, it’s time to hire one by yourself. You can simply find one from Fiverr or do some research on Google. Don’t forget to have a look at the designer’s works before you make the decision.
 
If hiring a designer is too much for you, you can also start by choosing a pre-designed template. Most of the business card printing companies have their free templates. You can simply put your own information and company logo on your favorite template then the company will print for you.

Choosing the business cards printing company
 
Picking a great printing company will not only help you to print your plastic business cards, but also advice on your design, the way more technical. Because your designer is probably not the insider of the printing industry, they also need advice on if their design is appropriated for printing on plastic.
 
For example, one of our daily jobs is to review the design artwork the client provided to us. We have our designer and printing expert to check if the design works, and whether the final looks of the design would be good. If our client needs our advice, like whether their logo available for hot foil stamping, or how about adding spot UV for the text, we will give our honest comment and guidance, we can also provide the similar design we did before for your reference upon your request, of course that’s totally free.
 
That’s why it is a very important decision to make. You need to consider not only the cost that you worry about but also how you will work with them.

Why Plastic business cards?

Material is very important in your card project. In this case, we are talking about plastic or so-called PVC. It is the right type of material if you want your business card stocked and saved by your consumers and partners for a long time in the future. Research it on the net and you will find out many experts recommend plastic business cards because of the durability and sturdiness the materials offer.
 
Bottom line.
 
Plastic business card is the thing you need to level up your company’s identity and brand awareness. It is time to move from the conventional and traditional type of business card to more valuable materials. Working with a professional designer and great plastic card printing company is essential for great plastic business cards.